I am a strategic growth design leader with over 15 years of success in crafting amazing experiences for clients and users. Working closely with product and engineering, my goal is always to transform complex ideas into stunning, user-centric experiences that drive revenue and provide real value for users and companies alike.

Something I’m especially passionate about is transforming internal tools into elegant, frictionless user experiences. Let’s face it, internal tools typically are the ugly underbelly of most organizations. Why is that? Because the decision makers believe that their own employees aren’t real users, so why bother. What they fail to realize is that philosophy is actually impacting their bottom line. It impacts operational efficiency, morale and in a lot of cases, creates an enormous amount of tech debt for engineering.

If you’re a designer, product manager or engineer and your organization has internal software that needs some love, you really should speak up because you could be saving your company millions of dollars.

Skills

Strategic Design, Leadership & Mentoring, Usability Testing, User Research, Journey Mapping, Affinity Mapping, Design Workshops, Design Sprints, Enterprise Design Systems, Visual Design, Figma, FigJam, Miro, Adobe Creative Suite, HTML, CSS, Javascript, Webflow, Squarespace, Scaled Agile Framework, Salesforce, Slack, Apple Human Interface Guidelines, Google Material UI